Rotana recently announced that the hotels welcomed more than 300,000 guests from UK last year. This makes the country its third-biggest source market to UAE as well as Rotana.
“The UAE is experiencing a year-on-year increase of 10% in number of visitors from UK. The goal of our campaign is to capitalize on this ever-growing interest,” said Omer Kaddouri, president & CEO of Rotana.
With total traffic from the UK to Rotana accounting for 19% of business, the company is further strengthening its positioning in the market. This is being undertaken with a promotional campaign on black taxis of London. The objective of this campaign is to boost business from the UK by at least 15% in 2014. The livery of taxis will showcase the Rotana brand for a year.