Rotana guests in key markets will be able to access information in five languages (in addition to English) on their website.
This move is expected to further boost Rotana’s international reach. With 49% occupancy growth in the wider Middle East region in 2012, the company is investing in building its Arabic online offering. The site has also been translated into four other languages based on Rotana’s key source markets.
The AED2.5m translation project is available in Arabic, Chinese, Spanish, German and Russian. The translation offers information on the Rotana’s extensive hotel portfolio, destination tips in addition to online booking.
Omer Kaddouri, executive vice president and COO of Rotana said: “Russian and German were two other languages that warranted translation as Russia, the CIS markets and Germany are important source markets. Moreover, with Chinese speakers making up 14% of the world’s population and Spanish speakers at close to six percent, these two languages offered us the greatest ROI in terms of penetration into important growth markets.”
Rotana also recently launched a mobile app that allows guests to browse and book on the go through their smartphones, as well as a ‘click-to-call’ live customer service accessible over WiFi or 3G.