Mid-market brands are in the spotlight for Dubai.
In light of this growing trend, Rove Hotels announced that it will roll out 10 properties across central locations in Dubai and the region by 2020.
The Rove Hotel brand is developed by Emaar Hospitality Group and Meraas Holding. The hotels will cater for today’s modern and tech-savvy traveller. Among the various facilities, guests will experience a seamless check-in and late check-out at 2pm.
Philippe Zuber, chief operating officer of Emaar Hospitality Group, said: “The hotels will be set in central destinations and bringing a distinctive new lifestyle experience. We have made significant progress with our first project – Rove Za’abeel – while five other properties will open in coming years in Al Wasl, Port Saeed, Al Jafiliya, Oud Metha and Dubai Marina.”
The facilities on offer will include a 24-hour gym, pool and sun deck. All hotels will also have a 24-hour self-service Laundromat. Rove Za’abeel will offer 420 rooms across 14 floors and is scheduled open in 2015.