Royal Brunei Airlines has forged a long-term agreement with Ras al-Khaimah Tourism (RAK) to develop the UAE destination with UK consumers.
As part of the agreement, Royal Brunei will work with new and existing tour operators and travel trade partners, with a number of marketing and branding initiatives including travel agent familiarisation trips.
The carrier also said it was committed to working with its travel trade partners to offer competitive package deals for UK travellers looking for affordable year-round sunshine breaks.
Aiden Walsh, UK and Ireland country manager for Royal Brunei, said: “As a predominantly leisure carrier in a highly competitive market, aligning ourselves with Ras al-Khaimah makes perfect sense.
“The destination has so much to offer travellers who want to enjoy a year-round resort-style experience, with excellent hotels including international brands such as Hilton, Rixos, Banyan Tree and Rotana,” he added.
Royal Brunei currently operates daily flights out of London Heathrow to 16 cities around the world, including Melbourne, Kota Kinabalu, Bali and Dubai.