Royal Brunei Airlines has launched the second phase of its year-long agreement with the UAE’s Ras al Khaimah Tourism Development Authority.
The partnership is intended to promote the emirate in Royal Brunei’s key destination markets, starting with the UK. And the latest phase of the agreement will see the launch of a new training module for UK-based travel agents. Hosted on the airline’s Online Travel Training (OTT) site, the course will give agents the opportunity to learn more about Ras al Khaimah and Royal Brunei’s products and services.
The two partners will also hold a series of roadshow events for UK agents to help promote the destination, and host a fam trip of travel bloggers to Ras al Khaimah in December.
“As a predominantly leisure carrier in a highly competitive market, aligning ourselves with Ras al Khaimah makes perfect sense,” said Christina Vidos, Royal Brunei’s UK country manager. “The destination has so much to offer travellers who want to enjoy a year-round resort-style experience. We are very much looking forward to working closely with travel agents and trade partners on increasing the awareness of the destination to the UK public and travel trade.”
Haitham Mattar, CEO of Ras al-Khaimah Tourism, commented; “We have very much enjoyed working with Royal Brunei Airlines to build awareness in the UK for Ras al Khaimah as a quality destination offering guaranteed sunshine, clean beaches, wonderful nature and a wide selection of world-class hotels and resorts. There is great synergy between our brands and we look forward to growing the destination together.”
Ras al Khaimah is a 45-minute drive from Dubai International Airport, from which Royal Brunei operates daily direct Boeing 787 Dreamliner services to London Heathrow Airport.