Royal Brunei Airlines (RB) has been declared winner of the Travel Media Innovative Campaign and Content of the Year Award at the inaugural Travel Media Awards.
This award was received for a collaborative social media campaign to promote RB and Brunei as the gateway to the island of Borneo. More specifically, the campaign highlighted Borneo as an ideal honeymoon destination for UK newlyweds, with RB as the airline of choice.
The campaign ran for six months between November 2014 and April 2015 and in that time was viewed more than 52 million times across all social media channels. RB worked closely with international blogger network iambassador, UK-based PR agency Good Relations and local tourism interests in making the promotion such a success.
“This has proven to be a very powerful campaign in promoting RB and Brunei as the gateway to Borneo. We are delighted to receive this very prestigious award,” said Dermot Mannion, deputy chairman of Royal Brunei Airlines. “This campaign is a very positive example of the already huge and ever growing influence of social media and we look forward to more similarly successful ventures in the future.”