This new partnership with Ras Al Khaimah will involve a number of joint promotional events to the travel trade, initially focusing on the UK market. The activities will subsequently be rolled out in other markets across Asia Pacific, including Australia.
As part of the initiative, Royal Brunei said it will work with the travel trade to develop a range of “competitively priced packages”, and it also plans to open a new office in Ras Al Khaimah.
“We are very proud to enter into this exciting new partnership with Ras Al Khaimah Tourism Development Authority,” said Dermot Mannion, deputy chairman & CEO of Royal Brunei. In order to demonstrate our commitment to the project, we will shortly open a brand new travel office in Ras Al Khaimah as part of our GSA arrangement in UAE.
“Royal Brunei and Ras Al Khaimah share a common commitment to high standards and service quality which we are confident will create a winning combination for the future,” he added.
Haitham Mattar, CEO of Ras Al Khaimah’s TDA, commented; “Ras Al Khaimah is experiencing a terrific upswing in momentum as we position ourselves to capitalise on the growth and expansion being experienced across the region.
“We have witnessed marked increases in tourists from the UK and our other source markets as they discover that Ras Al Khaimah can offer an experience unlike any other in the Gulf. Building long term committed partnerships with international carriers such as Royal Brunei only serve to underpin our ambitions to create a sustainable and prosperous industry here in Ras Al Khaimah,” he added.
Ras Al Khaimah is located just over an hour’s drive from Dubai International Airport.