Royal Caribbean launches Instagram ‘Intern-Ship’
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Royal Caribbean is looking for an ‘extraordinary explorer’ to fulfil the company’s first Instagram ‘Intern-ship of the Seas’, as new research confirms that social media is a key source of inspiration in consumer holiday booking habits.
The research, polling 2,000 UK and Ireland consumers, was commissioned by Royal Caribbean to determine the role that social media plays in inspiring holiday makers. The results show nearly half (48 per cent) of holidaymakers rely on platforms like Instagram for inspiration. More than a third (34 per cent) claim they wouldn’t consider visiting a destination without first consulting social media.
Meanwhile, a third (37 per cent) say that seeing their friends’ bragging posts from abroad has encouraged them to plan their own holiday and FOMO (Fear of Missing Out) after seeing snaps has even triggered a fifth of travellers to go as far as to book the same holiday as friends. To capitalise on this shift in the way holidaymakers think,
Royal Caribbean has innovatively launched an Instagram ‘Intern-ship of the Seas’. A first for the cruise industry, applications are being taken strictly via Instagram to find an ‘extraordinary explorer’ who will sail the seas and capture the unique stories, destinations and experiences of a cruise holiday.
Ben Bouldin, Royal Caribbean’s Managing Director, UK and Ireland said: “Royal Caribbean has a fleet of 25 ships visiting over 250 destinations around the world, meaning our holidays are positively teeming with extraordinary moments. In a first for the cruise industry, we’re looking for a talented storyteller to capture those moments and bring them to the world via Instagram.”