Sabre Corporation has developed the hospitality industry’s first analytics platform to use artificial intelligence (AI) to help maximize total hotel revenue: SynXis Analytics Cloud.
Without an automated solution, many hoteliers require a number of separate – often manual – reports, creating an expensive lag in their revenue-focused decisions, and are limited to analyzing past events.
Leveraging artificial intelligence, SynXis Analytics Cloud identifies opportunities for revenue and guest experience improvement and helps hoteliers avoid lost revenue by analyzing data from operations, finances, room-stay production, ancillaries and rate-room-channel configurations to deliver targeted, actionable insights. A hotel user is also able to design and test different predictive models by choosing a variety of pre-built machine learning algorithms.
“The move to predictive forward-looking analytics represents a tectonic shift for the hospitality industry”
Balaji Krishnamurthy, VP of global strategy, corporate development and business intelligence for Sabre Hospitality Solutions, said: “Our vision for SynXis Analytics Cloud is focused on meeting hoteliers’ need for self-service business intelligence and artificial intelligence capabilities.
“The move to predictive forward-looking analytics represents a tectonic shift for the hospitality industry that has traditionally been limited to static backward-looking reporting. We are bringing AI to operations, distribution, personalization and retailing.”
Several Sabre customers including Denihan Hospitality Group, Preferred Hotels & Resorts, Vantage Hospitality Group, L.E. Hotels and Two Roads Hospitality have already shown interest.
Bianca Porto Barga, vice president, account management for L.E. Hotels, added: “We are fans of Performance Insights as we have all information at our finger tips. Instead of running reports per property to have an overall idea of how our company is doing, we can run figures and get immediate reports. It also has a variety of graphs and tabs that can be easily exported. I do not know how we would manage our reporting without this tool.”
Joshua Steele, Denihan’s director of reservations, key accounts and operations, concluded: “SynXis Analytics Cloud offers powerful analytics tools that are fast and easy to use and the fresh visualization capabilities allow for in-depth analysis of subchannel booking trends. I have used the tool for market segmentation channel analysis and to evaluate negotiated account performance.”