At the CAPA-ATCE Global Summit in Amsterdam, Sabre Corporation launched its revenue management platform, AirVision Revenue Optimizer.
This is designed to help airlines respond to rapidly changing market conditions in real-time and to optimise multiple revenue streams. Revenue Optimizer can help airlines drive incremental revenue by up to 2%, it has been claimed.
Sabre’s Revenue Optimizer provides end-to-end control for airlines to better understand traveler profiles and respond to their needs and willingness to pay, while pricing and selling seat inventory and ancillary products.
This is done by leveraging real-time data from the passenger service systems (PSS) and other Sabre commercial planning solutions such as scheduling and pricing.
Aegean Airlines has become the eighth airline to sign an agreement to use this platform.
“Utilising revenue management systems of the past can no longer produce long-term profitability,” said Pramod Jain, vice president of Sabre AirVision.
“Legacy systems lack the ability to have real-time, accurate, customer-focused capabilities. Airlines need a next-generation revenue management platform like Revenue Optimizer that provides the opportunity to consider the total customer value and therefore become better retailers.”
Roland Jaggi, director revenue management, pricing, international sales at Aegean Airlines, added: “Sabre’s real-time data processing, enhanced integration and advanced decision support tool capabilities were impactful considerations for Aegean.
“By leveraging Revenue Optimizer, we will be able to maximise revenue opportunities by offering our customers innovative and personalised services and retail offers.”