Sabre plans industry’s first B2B app store
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Sabre Travel Network has confirmed that it is building the world’s first B2B application store for the travel industry. Scheduled to open in the coming months, the company claims its Sabre Red App Centre will be the first online marketplace to connect travel buyers, including travel agencies, travel management companies and leisure operators, with third party developers.”The Sabre Red App Centre will open up a new world of possibilities for the travel industry and bring endless opportunities for creative and original applications to be brought to the market quickly,” claimed Greg Webb, president of Sabre Travel Network. “Our agency customers will be able to improve their business and deliver enhanced services for travelers by tapping into the collective creativity of Red App developers from all over the world.”The Red App Centre will include Sabre-certified Red Apps built by third party developers, travel buyers and Sabre. The Red App Centre will connect to the Sabre Red Workspace, launched last year for travel agents to book and manage business and leisure travel. As a result, travel buyers will be able to easily shop for a wide range of applications that best meet their needs and then quickly deploy those applications down to the individual user. The selected Red Apps become part of the agent’s workspace, leveraging the administrative controls and plug-in capabilities of the Eclipse Rich Client Platform, upon which the Red Workspace is built. The Red App Centre provides current Sabre Authorised Developers a marketplace to promote and sell their certified Red Apps to Sabre-connected agencies globally, while at the same time providing a platform and business model to attract new developers to the industry. At launch, developers will be able to tap into more than 155,000 Sabre Red Workspace users in more than 116 countries. “Every year, Sabre invests hundreds of millions of dollars and works closely with more than 130 authorised developers to research and develop new products that help our customers compete and win in a complex industry,” said Webb. “Creating an online B2B marketplace will spur a whole new level of innovation for the benefit of Sabre-connected agencies globally.”
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