Online and mobile are key drivers of travel industry growth in the Middle East, and travel companies are seeking sustainable growth need to invest today for their future.
This was one of many insights shared by executives from Sabre Corporation in Dubai recently. The company hosted its ‘Connect Online’ event which brought together industry professionals and executives from top Middle East travel and online travel agencies (OTAs).
The forum witnessed discussions on industry insights and trends and exchange best practices in travel innovation. Sabre also highlighted how technology trends such s online, mobile, personalization and payment solutions would impact future of travel in the Middle East.
“Internet penetration in the GCC is now more than 60%, with one out of every two people actively engaged in e-commerce in Dubai. Consumers today are connected online, via smartphones and wearable devices, and expect everything that was once offline to be available online, including travel,” said Daniel Naoumovitch, CEO, Sabre Travel Network Middle East.
“This is great news for the Middle East travel industry because online and mobile technologies allow companies to build a clearer picture of customer needs. By looking at user behaviours and preferences, companies can target consumers with special offers and create more personalized packages for them,” he further added.
According to Phocuswright, Middle East’s online travel is forecast to almost double in value in the next two years. To support this trend, Sabre is equipping travel businesses with right tools, expertise and solutions. The event also witnessed Sabre showcase its online solutions, including low-fare shopping capabilities, as well as solutions like Sabre Dev Studio, Virtual Payment, and GetThere.