Sabre to acquire the Trust Group for US$154m
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Sabre has entered into an agreement to acquire the Trust Group, which operates major hotel technology brands Trust International and Nexus.
The deal will see Sabre purchase the Trust Group from Battery Ventures, a global investment firm, for approximately US$154 million. The acquisition is expected to close in the first quarter of 2016.
“Acquiring the Trust Group is consistent with our stated goal of building on Sabre Hospitality Solutions’ global leadership position, and this combination will enable us to grow faster,” said Tom Klein, president & CEO of Sabre. “The Trust Group is one of the industry’s most respected brands, and our customers will benefit from our combined expertise and focus on innovation.”
Under its various brands, Trust Group provides central reservations, revenue management and hotel marketing solutions to the hospitality industry. Sabre said that adding Trust to its portfolio would enable it to provide “a comprehensive SaaS platform, while extending Sabre’s position as the world’s largest central reservations system provider to hotels”.
The deal will also position Sabre as the world’s largest provider of central reservations technology, in terms of the number of hotels it serves.
“The technology needs of the hospitality industry are evolving at a rapid pace. Hoteliers want a global technology provider that anticipates their needs and delivers broad, integrated solutions, including data and analytics, retailing and guest engagement,” said Alex Alt, president of Sabre Hospitality Solutions.
“By bringing together Sabre and the Trust Group, we will immediately expand our capabilities and increase the pace of innovation we deliver to the industry. We look forward to welcoming the talented Trust team to Sabre and our journey to deliver unprecedented value to our customers.”
The agreement marks the second major acquisition for Sabre in recent months, following its purchase of Abacus International in July. Until closing, Sabre and the Trust Group will continue to operate as separate companies.
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