Salam Standard turns the spotlight on halal tourism potential

Muslim-friendly hotel classification specialist, Salam Standard, has partnered with the Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) to educate the emirate’s hotels, attractions and other key industry stakeholders about halal travel trends and the sector’s growth potential.

The partnership staged a halal tourism workshop, which provided insight into how the emirate’s hospitality industry can best capitalise on this global market, which is set to be worth US$243 billion (11% of total travel and tourism industry receipts) by 2021, according to the Organisation of Islamic Cooperation.

The one-day event, which took place at Khalidiya Palace Rayhaan by Rotana on 10 July, saw delegates from Etihad Airways and, Farah Experiences, which manages Ferrari World Abu Dhabi and Yas Waterworld. Participants learned about the needs and preferences of Muslim travellers from around the world, including those from Abu Dhabi’s key tourism source markets.

Salam Standard co-founder and CEO, Faeez Fadhlillah, said: “By making a few simple adjustments and enhancements and communicating their availability to the right audience, destinations such as Abu Dhabi, which is already deemed a leading halal-friendly destination, can make Muslim travellers from all over the world feel at home.”

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