The Elite Resorts of Asia Pacific has welcomed the Koh Samui resort, Suralai, to its collection of luxury properties. Suralai becomes the online luxury resort marketing collective’s 40th member, but its first private residence. Other members include beach and island resorts, destination spas, lodges, mountain retreats, small ships and luxury trains.
On a hilltop in Bophut overlooking the Gulf of Thailand, the six-bedroom boutique resort is suitable for accommodating parties, families or groups of up to a dozen. Facilities include an expansive sun-terrace, 20-metre infinity swimming pool, private gym and landscaped gardens. Guest services include a resident manager, housekeepers and private chef. An optional driver is also available for exploring the island.
Suralai is owned by Samui Concepts, a joint venture company comprising Paul Hicks and Lynn Grebstad, founders and partners of Hong Kong-based public relations agency Grebstad Hicks Communications, and the villa architects, Hong Kong architectural firm MAP Architecture and Planning with their Thai partners.
“We are delighted to become part of one of the most exclusive collections of luxury travel experiences in the Asia-Pacific,” said co-owner Hicks. “Elite’s portal gateway to unique luxury experiences immediately suggests to online visitors ‘Wow, I must go there!’. Suralai is such a destination, leaving lasting memories of a magical experience.”
Elite co-founder Jim Smith said: “Suralai is a welcome addition to our network of experiences embracing the spirit of individuality as an ultra-exclusive private boutique resort in one of the region’s most desirable destinations.”
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