Sandy Bay acquired by Karisma


Sandy Bay Beach Resort, Negril is to be renamed after being acquired by Karisma Hotels & Resorts.

The hotel will now operate under Seashore Bay Beach Resort as part of Karisma’s Gourmet Inclusive Hotel Collection and is its first property outside of Mexico.

It will offer all-inclusive holidays from 1 December and will eventually be renovated and rebranded to an Azul Hotel.

“Our expansion to Jamaica makes good business sense and meets the demands of our valued partners who have asked us to take our Gourmet Inclusive concept to other international market for years,” said Mandy Chomat, vice president of sales & marketing at its representatives Premier Worldwide Marketing.

Karisma also handles hotels under the El Dorado Spa Resorts & Hotels, El Dorado Generations, and Azul Hotels and Villas by Karisma brands.

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