Sarawak Convention Bureau (SCB) has partnered with Qatar Airways under the branding campaign Redefining Global Tribes.
Amelia Roziman, SCB’s chief operating officer, said: “A huge campaign about global tribes needs a global airline in tow to create the significance needed to tell the world Sarawak is serious about growing inbound business travel and hosting business events of an international caliber.
“With Qatar Airways’ unparalleled award-winning service, and a fleet of 200 connecting to a network of key business and leisure destinations across Europe, the Middle East, Africa, North America, South America and Asia Pacific, we believe this partnership will generate more opportunities for decision makers to consider Sarawak as the best destination for their business events.
Qatar Airways country manager of Malaysia and Brunei, Dato’ Muzammil Mohamad, said: “This Forum brought together industry players to network and to deepen their understanding of the ever changing business environment. We are pleased to be a part of this meaningful initiative; connecting industry titans from around the world to East Malaysia with world class service and comfort when they travel.”