Scandinavian Airlines (SAS) is to move away from the traditional airline class model with a new approach to its fares and cabins.
Instead of first, business and economy class the airline will offer the SAS Go and SAS Plus options on flights in Scandinavia and Europe for passengers from June. SAS Go fares will include a checked bag, hot drinks onboard and services such as mobile check-in. SAS Plus will include two checked bags, SAS Fast Track, lounge access, meals and drinks onboard.
Its onboard concept will change with its food to be replaced by a cafe available to all passengers.
In a statement about the new concept, the airline it had devised the new products with their customers to “meet the increasing demand for smoother and more time-efficient journeys for both leisure and business passengers.”
Several reports such as one from KPMG and IHG has suggested the travel industry can no longer address customers as either a business or leisure client, but interchanging for different needs.
“When we were developing this new concept, we based on our work on our customer needs rather than on industry standards,” said Rickard Gustafson, CEO and group president of SAS. “For SAS simplicity is when customers receive exactly what they need.”
The changes are part of SAS’s 4Excellence Next Generation plan to turn its operations around, which has included job losses; contract negotiation and restructuring some departments