Millennial travellers are forecast to become the dominant consumer group globally by 2020, yet the future appears closer for Saudi Arabia.
A new report by Euromonitor International prepared for The Hotel Show Saudi Arabia revealed that in 2016, 10.3 million people or 32% of the Kingdom’s population are classed as millennial or young adults (aged 18–36). Meanwhile, 27 m domestic trips are forecast to be made by Saudi travellers this year.
In its reports titled “Millennials – A new Breed of Travelers” Euromonitor defines growing consumer segment as: ‘the first global generation’.
Ahead of the Show, Samsung reports high growth in number of hotels in the Kingdom adopting its ‘smart’ technologies catered to millennial travellers.
Ahmed Skaf, country solutions manager at Samsung said: “The rising demographic of millennial travelers, particularly in Saudi Arabia where there is a significantly young population, are also looking for a high level of personalisation and autonomy.”
Samsung will launch a new hospitality management solution (HMS) to the Kingdom’s hospitality market– LYNK HMS Solutions – which enables in-room TVs to act as a central control for guests to personalise factors such as lighting and temperature, and for the hotel to send personalised notifications such as special offers.