Luxury travel company Scenic Tours has revealed that it will now simply be known as ‘Scenic’.
The company said the rebrand comes after “an extensive 12-month project” to find a new name for the group, after management decided that Scenic Tours was no longer an accurate description of the company’s product offering.
Founded in 1986 as a coach tour operator in Australia, Scenic has since become a global luxury travel company.
“We started out in Australia as a very different company 29 years ago. Today, we’re a global company, with a unique perspective on all-inclusive luxury travel,” said Scenic’s chairman, Glen Moroney.
“In that time we’ve come to define who we really are. We’ve also learnt so much about our business, and about how to improve our guests’ travel experience. Our offering is now much more tailored. Our experiences have become unique, handcrafted events. And, above all, we now have a much clearer idea of our mission – to help our guests discover the incredible wonder in the many locations we visit.”
Along with the new name, Scenic is rolling out a new logo and marketing collateral. The company now has sales offices in Australia, New Zealand, Canada, UK and USA.