Scotland confused with the tropics
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As reports circulate that a Thai holiday resort used an image of one of Scotland’s top Scottish beaches in their marketing material, research conducted by Opinion Matters shows that Scotland’s stunning winter white beaches are often mistaken for more exotic climes.
The survey, conducted earlier in the year for VisitScotland, asked respondents around the UK to look at a picture of the Isle of Harris’ idyllic white beach and asked them to say where they thought it was. 26% of those who replied thought it was Mauritius, 17% thought it was New Zealand and 13.7% thought it was Thailand. Only 22% of those surveyed correctly guessed it was Scotland.
Picture: The Isle of Harris
Earlier in the week, the media widely reported that an image of the island of Berneray was used in marketing material for the Thai resort of Koh Chang.
Suzanne Casey at VisitScotland said: “It is an easy mistake to make as there are so many beautiful white beaches around Scotland that offer a stunning setting for a winter break. People looking to experience exactly what these pictures have to offer need look no further than our winter website (www.visitscotland.com/whiteinvite).”
There are many beaches in Scotland offering long stretches of white sand and are the perfect locations for winter strolls:
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