The Seoul Metropolitan Government (SMG) and the Singapore Tourism Board (STB) have today entered into a Memorandum of Cooperation (MOC) that will drive tourism traffic between the two destinations.
The signatories to the MOC were Mr Kim Eui Seung, director-general, tourism & sports bureau of Seoul Metropolitan Government and Ms Lynette Pang, assistant chief executive, marketing, Singapore Tourism Board. The ceremony was witnessed by Mayor Park Won-Soon, Seoul Metropolitan Government and Ms Low Yen Ling, Parliamentary Secretary, Ministry of Education & Ministry of Trade and Industry.
This is the first MOC between both organisations and sets out the general framework of cooperation in three main areas:
• Tourism Exchanges: Share best practices on tourism-related knowledge and experiences to enhance the quality of tourism products and services.
• Marketing and Promotion: Facilitate marketing and promotional activities undertaken by each party in the other country to drive awareness of tourism products and services
• Regional Integration: Encourage the participation of business communities and other tourism enterprises in travel marts, exhibition and tourism festival to boost visitors’ growth.
Lynette Pang, assistant chief executive, marketing, Singapore Tourism Board, said: “The MOC between SMG and STB will help unlock new opportunities for both destinations through tourism exchanges and cross-marketing efforts.
“Last year, Singapore received about 580,000 South Koreans, a 7.5% increase over 2014. We look forward to welcoming more visitors from South Korea, an important source market, with this collaboration.
Kim Eui Seung, director-general, Tourism & Sports Bureau of Seoul Metropolitan Government, added: “I am very pleased that SMG and STB signed the MOC and positive that this will strengthen ties between the two cities with the increase in tourism traffic, as well as exchanges in business and culture.”