Seychelles Tourism Board (STB) has appointed Blue Square Consultants (BSC) as its representative in India.
BSC will conceptualise, implement and promote marketing strategies for Seychelles in the country. “India is turning into a strong outbound market in the world and is also an emerging source market for us. We are excited to enter this dynamic market and look forward to welcoming Indians to our country. With more visibility in the Indian market, we are confident that Seychelles will be considered as an exotic destination to travel as Indians continue to look for new exciting destinations,” said Elsia Grandcourt, chief executive officer of Seychelles Tourism Board.
Lubaina Sheerazi, head of business development at BSC said, “With visa-on-arrival for Indians, we foresee Seychelles as a destination that appeals to newly-weds, experiential, luxury and adventure seeking travellers. Our plans will be predominantly to get the trade allied and on board road shows, participating in trade fairs/exhibitions and conducting FAM trips for travel trade and media to experience the destination first hand. ”
Seychelles Minister for Tourism and Culture, Alain St.Ange said the Indian remains a target market for the Seychelles tourism industry. “We have a long relationship with India. Before our airport was officially opened in 1972, it was the B.I. Shipping Lines of India that provided us with our regular service to the outside world. India knows Seychelles and the Indian travellers know that Seychelles remains their new destination. We can only but reassure would be holiday makers from India that in Seychelles they will feel at home. Our very own Indian Community is part and parcel of us and our food today has many an influence from India” St.Ange said.