Sharjah kicks off Gulf road show
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In an effort to boost its tourism portfolio, Sharjah has turned its attention to booming Gulf tourism market just before for the long holiday season.
The Sharjah Commerce and Tourism Development Authority (SCTDA) unveiled a series of road shows in cooperation with Air Arabia across the Gulf Cooperation Council (GCC) countries. The road show will include Saudi Arabia, Oman and Kuwait.
According to SCTDA director general, HE Khalid Jasim Al Midfa, the first event will begin in Muscat and conclude with the Riyadh Travel Fair.
Al Midfa said that the GCC road shows have helped the emirate in reaching out to the burgeoning regional tourism market and are part of the strategy to expand its regional presence and strengthen cooperation with the Gulf neighbours.
“The Gulf is our biggest tourism market along with Europe and the emirate every year receives hundreds of thousands of visitors from the neighbouring GCC states. The emirate received an estimated 618,487 GCC tourists last year, which is 36 per cent of the total number of 1,739,240 visitors Sharjah received during 2012,” said Al Midfa underscoring the importance of tapping the regional tourism market.
As part of the GCC road shows, the Authority will conduct workshops and presentations on Sharjah’s tourist attractions.