Sharjah launches new campaign during ATM 2016
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Sharjah Commerce and Tourism Development Authority (SCTDA) launched the ‘Sharjah My Family Destination’ campaign during the Arabian Travel Market (ATM) 2016.
The announcement was made by the Authority in the presence of HE Khalid Jasim Al Midfa, chairman of SCTDA, Hana Al Suwaidi, chairperson of the Environment and Protected Areas Authority (EPAA), Ahmed Al Qaseer, COO of Sharjah Investment and Development Authority (Shurooq), and Aisha Deemas, director of executive affairs at Sharjah Museums Department, Ian Phillips acting CEO of Sharjah National Hotels and Jamal Abdulnazar from Cozmo Holidays.
The details of the campaign launched by the Authority is to support the family tourism sector and strengthen Sharjah’s position as a leading destination for family tourism in the region.
HE Khalid Jasim Al Midfa described family tourism as one of the major sectors of tourism and a key contributor to the growth of this industry in prominent destinations around the world. He added that family tourism represents 12.5% of global tourism market, recording a total value of US$ 1.7 trillion in 2012. Family tourism is expected to achieve 4.8% annual growth worldwide, according to Crescentrating.
Hana Al Suwaidi further added that the Authority has opened several new environment tourism projects that offer facilities for families in various cities of Sharjah. She noted that that these centres have received more than half a million visitors in the past year, most of them families.
The ‘Sharjah My Family Destination’ campaign aims to introduce new tourism offers and packages by tour companies, hotels and leisure destinations for families visiting Sharjah from within and outside the country.
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