Sharjah is gearing up to host the fourth OIC Halal Middle East exhibition.
The event will be held at Expo Centre Sharjah from 8-10 December and will launch a new vertical targeting halal tourism – Halal Tourism Middle East 2015. The new segment will be held as part of Halal Middle East.
“Halal Tourism Middle East celebrates Sharjah’s selection as the ‘Capital of Arab Tourism’ for 2015, as well recognition of Sharjah’s unique tourism offerings that have been growing in stature at local, regional and international levels over the years,” said Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah.
Previously, Sharjah was also chosen as the Capital of Islamic Culture by the Organisation of Islamic Cooperation (OIC) in 2014 and, in 1998, UNESCO recognised Sharjah as the Cultural Capital of the Arab World.
Halal Tourism Middle East 2015 will help ministries of tourism, other government departments, travel agencies, hotels and resorts, airlines tap into this growing market, which globally saw Muslims spending US$142 billion on travel in 2014. By 2020, the market is expected to reach US$233 bn.
Halal Tourism Middle East will feature more than 100 exhibitors from halal-producing countries. The key participants include countries such as Azerbaijan, Egypt, Jordan, Malaysia, Mozambique, Palestine, Senegal, Turkey and the UAE.