Several factors place Dubai as a popular travel destination and this status is stated to remain in 2015.
The factors attributed are a combination of relaxation, discovery and adventure in one place.
As per a YouGov survey last year, Dubai was the favourite upscale destination, with four out of five luxury travellers citing relaxation as the most important element in a luxury holiday, followed by interest in discovery, 58%, and adventure, 43%.
Another American Express survey showed that 33% of respondents in the UAE expect to spend more on luxury goods and services in 2015, with 59% prioritising luxury experiences, including holidays.
“For 2015, we firmly believe that Dubai will retain its status as a popular luxury destination in the region. Travellers want to come to a destination that is both uplifting and enriching and where they can make the most of their stay,” said Stephan Vanden Auweele, general manager of Sheraton Dubai Creek Hotel & Towers.
Sheraton Dubai Creek Hotel & Towers is situated near the Creek for the past 36 years.
“In line with the recent announcement by HH Sheikh Mohammed Bin Rashid Al Maktoum to rejuvenate the Creek and nearby areas, we are delighted to be at the forefront of leading culture and heritage centre. This project comes at a fantastic time for our hotel as we recently renovated our property,” added Vanden Auweele.