Starwood Hotels & Resorts has reached a major milestone in its Asia Pacific development, with the launch of the region’s 100th Sheraton hotel.
The Sheraton Shantou Hotel opened in southern China’s Guangdong province recently, adding 306 rooms and 24 suites to the brand’s regional inventory. This follows the recent opening of the Sheraton Shenyang South City Hotel in China and Sheraton Hua Hin Pranburi Villas in Thailand, taking Sheraton to the landmark figure.
“Sheraton has enjoyed phenomenal success in Asia Pacific where it has helped meet the tremendous demand for high-calibre lodging generated by the rising middle class,” said Hoyt Harper, global brand leader for Sheraton.
“Sheraton Hotels in China will account for nearly one third of the new hotels opening this year in Asia Pacific, but we are also picking up momentum in many other countries across the region such as India, Thailand and South Korea. The Sheraton brand’s success in these fast-growing economies has helped lengthen Starwood’s lead as the largest operator of high-end hotels in Asia Pacific.”
As well as the 100 hotels in operation, there are more than 50 new Sheratons currently under development in Asia Pacific. This growth will propel the brand closer to achieving its 500th hotel worldwide in 2016.
“We are thrilled to celebrate the 100th Sheraton hotel milestone in Asia Pacific, where demand for the world-renowned brand is surging, driven by the region’s robust economic growth and rapid infrastructure development,” said Stephen Ho, Starwood’s president for Asia Pacific. “This milestone provides a platform for Sheraton to underscore its success in connecting with guests in the region, while reinforcing the brand’s positioning as ‘the world’s gathering place.’”
Sheraton Shantou Hotel also marks the brand’s 60th hotel in China.