Silversea Cruises has joined Bright to expand its relationships with independent travel agents.
The luxury cruise line will join tour operators, tourism boards and other providers at Bright workshops across the country for training and sharing product updates. It is the third cruise line in the group along with Viking River Cruises and Hurtigruten.
Silversea’s head of sales UK & Ireland Priti Mehta led the membership, which was confirmed earlier this year with Bright chairman Hisham Mahmoud.
“We are so pleased to become part of Bright; not only is it a positive step for us as a leading cruise company but it will also bring us closer to independent agents and give us the opportunity to offer them a better insight into our cruise programme,” said Mehta.
Bright’s other members include Kirker Holidays, 1st Class Travel, Sunvil, Islas Canarias, Attraction World, Mosaic Holidays, Veloso Tours, Explore, Jersey Tourism, Cox & Kings, Premier Holidays and Jersey Tourism.