Silversea launches new website and blog
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Ultra-luxury Silversea Cruises is pleased to announce the official launch of the Silver Spirit Blog along with a refreshed website at www.silversea.com. The Blog will serve as a resource for latest news and photographs detailing the ship’s progress and counting down the days until December 23, when Silver Spirit welcomes her first guests.
With the upcoming debut of its newest ship already generating buzz, it is more important than ever to offer travelers more ways to access information and keep updated on developments. In addition to the Silver Spirit Blog, the company recently soft launched a Facebook fan page and Twitter microblog, both of which can now be easily accessed from the website’s Blog page. By leveraging these social media platforms, the company hopes to increase communication and gain valuable feedback from readers.
“There’s a lot of excitement and interest building around Silver Spirit as we get closer to her launch date,” said Steve Odell, Silversea’s Senior Vice President for Asia Pacific. “Social media technologies offer an excellent opportunity for us to engage more closely with our guests and travel agent partners. The Silver Spirit Blog is a natural next step for us and we hope it will offer our guests a broader perspective on what they have to look forward to.”
Other website enhancements include improved functionality features, new content pages, and a more visually engaging home page that displays a flash header allowing vibrant images to fade in and out with messages that highlight key brand attributes and special programs. The Silversea Expeditions section has also been revamped with improved navigation features and dynamic flash imagery. Visitors to this section can now readily experience the excitement of an expedition cruise by viewing the Prince Albert II video prominently displayed in the header. And more new features will be added to the website in the coming weeks.
About Silversea Cruises
Silversea Cruises is recognized as an innovator in the luxury segment, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper — and launching in December, Silver Spirit — all designed to offer an atmosphere of conviviality and casual elegance. With the addition of the regal expedition ship Prince Albert II, the company’s itineraries encompass all seven continents.
In the U.S., Silversea has been voted “World’s Best” by the readers of Cond
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