Singapore creates SG$10m fund to boost tourism experience

Singapore is aiming to enhance its visitor experience
Singapore is aiming to enhance its visitor experience

The Singapore Tourism Board (STB) is launching a new SG$10 million (US$7.1m) fund to boost its tourism industry.

The new ‘Experience Step-Up Fund’ (ESF) is aimed at encouraging businesses to develop new tourism experiences that will enhance the overall visitor experience in Singapore. STB is calling for proposals for new tour development and technology initiatives.

“Increasingly, travellers are seeking varied and engaging experiences that allow them to gain a deeper appreciation and understanding of our stories and heritage. They’re not just going for run-of-the-mill city tours but unique ones like back-of-house visits, precinct or interest-based tours,” said Choo Huei Miin, STB’s director of visitor experience & capability development.

“Through the ESF… we aim to spur tourism businesses to create and deliver more and better experiential offerings that add to Singapore’s overall destination attractiveness. Tourism businesses are also encouraged to adopt innovative technology solutions to up their game.”

Singapore-registered companies can submit their proposals from now until 5 February 2016 and STB will hold bi-monthly evaluations in October 2015, December 2015 and February 2016.

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