Singapore launches INSPIRE in India

The Singapore Tourism Board (STB) has launched a special MICE reward programme for the Indian market.

Launch of INSPIRE in Mumbai
Launch of INSPIRE in Mumbai

The In Singapore Incentives & Rewards (INSPIRE), will cater to the Indian MICE segment, particularly focusing on incentive travel groups.

This rewards programme is a partnership between STB and major Singapore tourism industry partners such as Changi Airport Group, Gardens by the Bay, Resorts World Sentosa, Sentosa Leisure Group, Singapore Airlines, Singapore Turf Club and Wildlife Reserves Singapore.

Commenting on the programme, Chang Chee Pey, executive director, South Asia, Middle East and Africa at STB said, “Cookie-cutter business trips have become a thing of the past as discerning Indian business travellers increasingly seek differentiated experiences as part of their incentive travel programme to reward top performers and drive their business objectives. INSPIRE was thus created to appeal to this growing segment by developing a selection of personalised programmes and exclusive offerings.

INSPIRE itineraries include dining experiences customised for Indian palates, exclusive guided tours and cultural programmes with strong local flavour.

Applications are open from 1 August to 31 July 2014, for travelling no later than 31 December 2014 with at least 1,000 visitor nights.

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