Sir Bani Yas Cruise Beach has officially opened in Abu Dhabi, offering cruise ship passengers a new beach destination with unmatched tourism experiences.
The Beach was officially inaugurated by His Excellency Mohamed Khalifa Al Mubarak, Chairman of Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) and Tourism Development & Investment Company (TDIC), alongside a number of high-profile officials and strategic partners to celebrate yet another strategic partnership between Abu Dhabi’s leading entities in the cruise tourism sector including Abu Dhabi Ports, TCA Abu Dhabi, and Etihad Airways.
His Highness Sheikh Hamdan Bin Zayed Al Nahyan said: “Sir Bani Yas Island is one of the UAE’s largest natural reserves open to the public. The Government of Abu Dhabi’s continued investment in its development will help to turn it into one of best tourist destinations in the world. The cruise terminal is another boost for Sir Bani Yas Island as a leading tourism destination.”
Al Mubarak said: “This unique cruise beach is unrivalled in the region and has been developed to meet the demand for a beach call addition to the itineraries of the world’s leading cruise lines.”
“Sir Bani Yas Cruise Beach gives Abu Dhabi a competitive advantage by enabling double-emirate calls and demonstrates the effectiveness of the emirate’s coordinated stakeholder approach to the development of Abu Dhabi’s cruise sector. Anchoring at this multiple award-winning nature-conservation desert island adds a unique proposition to an already diverse array of passenger shore excursions.”
The cruise beach brings a unique opportunity to attract regional cruise itineraries and enhances cruise operators’ offering. It will play a vital role in increasing cruise passenger traffic which is estimated to grow by 9 percent in the 2016-17 season.
It is the Gulf region’s only dedicated desert island cruise stopover and was developed in keeping with the local culture and growing demand for world-class cruise infrastructure and experiences. It extends over a 1.3 km of land, with the capacity to double in size and scale to meet future demands of the market, boasting an extensive range of facilities and excursions that utilise the island’s beautiful wildlife and natural reserve, including eco-tourism wildlife tours and three luxury hotels on the Island itself.
Hala Abu Dhabi, the destination management company of the Etihad Aviation Group (EAG), is the exclusive shore excursions and activities provider for Sir Bani Yas Cruise Beach during the 2016/2017 season.