SiteMinder has launched a new solution aimed at allowing independent hotels to create their own websites.
The new ‘Canvas’ tool is a cloud-based product that offers a choice of a range of different website templates. Hoteliers can then customise their own pages, and have the option of integrating SiteMinder’s online booking engine.
Canvas is being unveiled this week at the World Travel Market (WTM) in London.
“For years, SiteMinder has provided a platform that successfully enables direct, commission-free bookings as well as the most powerful online distribution in the market,” said SiteMinder’s co-founder & managing director, Mike Ford. “The launch of Canvas is about further empowering the world’s independent hoteliers who want full ownership, control and amplification of their most profitable channel – their website.
“Canvas was designed specifically with independent hoteliers in mind, many of whom we have witnessed first-hand to be disadvantaged by their lack of technical or design expertise – and their constrained budget to acquire this expertise. For this reason, we wanted to make sure Canvas was intuitive, responsive and search-optimised, so these hoteliers could be found and stay up-to-date, when they wanted to. It purposefully brings together only the things a guest needs to make a booking decision online, and removes all the noise that turns them away,” he added.
Canvas becomes the latest addition to SiteMinder’s collection of products for the hotel industry, which also includes The Channel Manager online distribution platform and TheBookingButton, a booking engine for direct bookings via the web, mobile or social media.