SiteMinder solidifies presence in SEA with Compass Hospitality

Hotel cloud platform SiteMinder has tied-up with leading hotel management group Compass Hospitality to solidify its presence in Southeast Asia.

Compass Hospitality operates 42 hotel properties across Thailand, Malaysia and, most recently, the UK with the signing of 400-year-old The Lion Hotel Shrewsbury and The White Swan Halifax.

With an additional 15 properties under development, the Bangkok-based group says it has aggressive growth plans for Southeast Asia, Europe and other regions and SiteMinder is a key driver to the expansion of its portfolio which currently comprises hotels, serviced apartments, resorts and spas.

“Compass Hospitality is delighted to have SiteMinder as its technology provider for market-leading online distribution. The success of our business’ growth greatly depends on our ability to market ourselves to all travellers – not just those within our dominant markets of Bangkok, Phuket and Kuala Lumpur, but from everywhere in the world

“Using SiteMinder’s Channel Manager, we are now in a stronger position than ever to achieve this,” says Tejinder Sidhu, VP Sales & Marketing of Compass Hospitality.

SiteMinder solidifies presence in Southeast Asia 2

“In addition to the company’s excellent local support, SiteMinder’s Channel Manager provides versatility and strong integration capabilities to our existing channels – including Ctrip and TripConnect instant booking – and all these factors influenced our decision to switch from our previous provider.

“The platform also offers powerful features that are designed specifically for hotel group businesses, notably the enterprise dashboard, which makes it easy for us to manage all our properties through one central interface.”

Kevin Tatem, director of sales – Asia at SiteMinder, said: “SiteMinder offers a platform for hotels such as Compass Hospitality’s to attract, reach and convert guests from all corners of the globe. In doing so, they can get booked faster online – to increase revenue at a low cost – while taking advantage of powerful data that provides full visibility to their online performance and the capability to forecast ahead.”

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