SiteMinder has launched a new solution that aims to simplify and improve the accuracy of hotel pricing.
The new tool, called ‘Prophet’, is billed as a “real-time market intelligence solution” that offers hoteliers live market data. Unveiled at the HITEC conference, Prophet provides aggregated pricing information that can be refreshed live on request by hoteliers. This will enable hoteliers to analyse their competitor set in a single screen.
The system will also send hoteliers email alerts regarding market fluctuations.
“Prophet is about empowering the world’s hoteliers who know revenue management is critical but don’t have the time, budget or expertise to harness the rapidly-changing rate and market data available to them and use it to their advantage,” explained SiteMinder’s managing director, Mike Ford.
“[It] purposefully breaks market rate and demand intelligence down into consumable and meaningful insights that matter, so hoteliers can optimise room rates, maximise profitability, and stay ahead of competition easily and at an affordable cost.”
Ford added that Prophet is “intentionally simple” and would appeal to “a broad spectrum of accommodation providers, from the smallest hotels up to mid-sized chains”.
Prophet will complement SiteMinder’s existing portfolio of channel management, booking engine and website solutions.