Skal backs sustainable tourism initiative
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Skal International, the global travel and tourism organisation, has backed an initiative intended to improve the lives of people through tourism.
The organisation has pledged its support to the Sustainable Travel International’s ’10 Million Better’ campaign, which aims to track and improve the social and environmental benefits of travel and tourism.
As the name suggests, the project has a goal of improving the lives of at least 10 million people and their families by 2025, through the growth in income and opportunity, and better protection of destinations’ natural and cultural sites.
“Skal International represents one of the biggest reservoirs of knowledge and cooperation in the industry,” said Nigel Pilkington, Skal’s senior vice president & director of PR, communications & business affairs.
“Our reach can help scale up this effort and help the campaign meet its goals. We’re committed to helping our members improve lives and protect places, both because it’s the right thing to do, and because it will allow tourism businesses and destinations to remain relevant, competitive and attractive to the large and growing consumer segment that values transparency and accountability.”
To enable tourism destinations and companies to track their progress, the campaign is developing an Impact Monitoring System.
Skal said it will assist the initiative by drawing on the collective knowledge and contacts of its global membership base.
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