Ski industry ‘benefiting from Brexit’

Specialist ski tour operator Ski Solutions has reported a 25% rise year-on-year in advanced bookings since the EU referendum, according to managing director Craig Burton.

“The message from us is ‘so far so good’,” he said, referring to the impact of the Brexit decision. “Despite the predicted doom and gloom, our advanced bookings to Europe and North America are materially ahead of where they were this time last year, with departures for this winter up by 25%.

“We believe that our core skiers will always find a way to ski, despite the political or economic climate.  The increase in demand this year for secondary ski short breaks, is a perfect example of this. In fact, we have expanded our weekend ski programme again this year to meet this demand as clients book multiple ski breaks to make the most of the season.”

Commenting on current booking trends, Burton added: “Half Term is now very heavily sold. Additionally, with some great offers available we are seeing stronger demand coming through for Christmas and New Year departures. There are a variety of departure dates, and durations available over the festive period and as an agent and operator covering the whole market we are have more choice than any other UK ski specialist.”

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