Ski Solutions has posted a 26% year-on-year increase in sales for the first half of the year.
The growth has been attributed to a strong early booking peak season from families as well as more group and corporate bookings.
Its February half term is now sold out, while Chamonix and St Anton are favourites with the corporate market, which is up 17% for the firm.
The ski industry is seeing a recovery for this winter as consumer confidence goes up, while skiing has also been boosted by early season snowfall. The Swiss resort of Zermatt has already seen 50 centimetres of fresh snow while Colorado has had a good start, with 20 areas open for skiing this weekend. This has led to more enquiries for December departures too.
“We have delivered a strong performance in the first half of 2014 in what continues to be a challenging market, especially when benchmarked against the mainstream travel sector where growth remains stubbornly slow,” said Craig Burton, managing director of Ski Solutions. “We’ve seen demand at the premium end of the ski and winter sports sector continue to grow due to our standout flexible-duration holidays where we are adding value at every point of our customers’ journey.”
The company’s France sales have not been impacted by the ski hosting demise and remains one of its top three destinations along with Italy and Austria. Switzerland has suffered due to a reduction in beds but its luxury partner hotels are ‘performing well’.