The agreement, which takes immediate effect, will accommodate the region’s top golfers in Sofitel branded properties in Asia through the end of 2008.
Asian Tour Senior Vice President Gerry Norquist believes that the partnership with Accor will provide multiple opportunities for both organisations to grow in tandem.
“We are proud and honoured to welcome Sofitel on board as our Official Corporate Partner and Official Hotel of the Asian Tour. This is a significant development for the Asian Tour and it goes hand in hand with our objectives to build a sound commercial platform for the Tour to sustain our growth,” said Norquist.
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