Sofitel to launch ‘So Spa’ brand
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Sofitel Luxury Hotels has announced the launch of So SPA by Sofitel, a new spa brand which promises to treat beauty rituals and treatments in a way similar to the menu of a gourmet restaurant - another French specialty . ‘Starters’, lasting 30 minutes, are designed for busy urbanites looking for rest and relaxation after a busy day. ‘Main Courses’ and ‘Desserts’ take an hour and feature body massages, facials, hot-stone massages and other delights intended to nourish the body and soul.
So SPA by Sofitel has also designed its own range of therapy products, ‘So Exhilarating’ and ‘So Rejuvenating’, exclusive treatments enhanced by Sofitel music played on So SPA iPods to create a unique experience. All the massage tables boast a version of the celebrated Sofitel MyBed concept, featured in all Sofitel Luxury Hotels and now converted for spa therapy for optimal comfort and perfect relaxation.
The concept will initially be introduced at the Sofitel St James in London, and the Sofitel Marseille Vieux Port. A worldwide roll-out will follow, to include Sofitels in Rabat, Vienna, Bahrain, Abu Dhabi, Mumbai, Mauritius and Bangkok.
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