A new partnership has been formed between the Solomon Islands’ tourism board and national carrier.
The Solomon Island Visitors Bureau (SIVB) and Solomon Airlines have signed a Memorandum of Understanding (MoU) aimed at boosting the destination’s overseas profile and increasing international arrivals.
Under the terms of the agreement, the two parties will jointly implement marketing and promotional activities to boost tourist traffic to the Solomon Islands. This will focus on traditional source markets such as Australia and New Zealand, plus other countries that offer “strong potential to the destination”.
Solomon Airlines will also assist SIVB with air transport to participate in international travel shows.
“The signing of the MoU is very timely,” said SIVB’s CEO, Josefa Tuamoto. “Together we can join resources and implement the changes we see as necessary to transform the perceptions with which the Solomon Islands are held on the international stage and accordingly, lift tourism to the benefit of everyone involved.
“A key component of our overall blueprint for the future of Solomon Islands tourism is to see the tourism sector become the prime source of our country’s foreign exchange earnings within the next 10 years. This agreement places us all on the same page and will play a major role in helping us to achieve our common objectives.”
Solomon Airlines’ CEO, Ron Sumsum, said the deal “bodes well for the future of Solomon Islands tourism”.
“This agreement represents a major milestone in our country’s tourism fortunes, it paves the way for a closer relationship with Mr Tuamoto and his SIVB team and will have a productive effect on the spending of our joint funds promoting the country overseas,” Sumsum said.
The Solomon Islands welcomed 23,000 international visitors in 2011, according to the UNWTO.