MSC Cruises has this week launched its newest ship, MSC Meraviglia at a ceremony in Le Havre. The glittering event with entertainment from top international performers was attended by authorities, key partners from the travel industry, global media and senior management from MSC Cruises and its parent company MSC Group.
At 171,598 tons and with guest capacity of 5,714, MSC Meraviglia is the biggest ship to be built by a European ship owner, MSC Cruises, and also the biggest ship to come into service in 2017.
The crowning moment of the evening was the parade of the ship’s officers, when Sophia Loren cuts the ribbon and named MSC Meraviglia to a time-honoured crescendo of champagne and fireworks.
Mrs. Loren has held a close relationship with MSC Cruises for over a decade, when she first became godmother of MSC Lirica, in 2003.
As the MSC Cruises fleet continued to grow, she blessed each and every new ship, reflecting MSC Cruises’ belief not only in loyalty, but also in Loren’s unique beauty, talent and elegant style – the same elements that distinguish every aspect on board an MSC Cruises ship.
Speaking at the ceremony, Pierfrancesco Vago, MSC Cruises’ Executive Chairman, said:
“We have an ambitious vision for the future and MSC Meraviglia marks the start of the second phase of growth for our Company.”
“For this reason, its extremely proud moment for all of us at MSC Cruises as we see the first of our next-generation ships being named.”
“The new ships that we are building – between 2017 and 2020 alone, we will receive six new ships — are purpose-built, featuring innovation in both product and design, as well as the very latest-cutting edge marine and consumer-facing technology to create unforgettable holiday experiences at sea for guests of all ages. MSC Meraviglia is the first to make this vision come to life, as it sets a new standard for cruise ships as a destination in itself.”
MSC Meraviglia is the Company’s new flagship and the 13th addition to the MSC Cruises fleet as well as the first new MSC Cruises ship due to come into service under the Company’s industry-unprecedented investment plan.