Souq Waqif Boutique Hotels kicks off Europe road show
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Souq Waqif Boutique Hotels has kicked-off its Europe road show to promote its collection of boutique properties. The key destinations covered include cities of Zurich, Munich, Frankfurt in Switzerland and Düsseldorf and Hamburg in Germany.
The five-day road show is being held as a broader plan to raise awareness about the Souq Waqif Boutique Hotels brand on a global level. “As part of our strategy to build the brand globally, we are also working with international tour operators towards organising familiarisation trips to Qatar for Swiss and German travel professionals,” said Abdo Kayali, group director, sales and marketing, Souq Waqif Boutique Hotels.
With a brand new boutique hotel and more dining options to be launched this year, Souq Waqif Boutique Hotels aims to grow the brand in Qatar and across the region.