South Africa launches new campaign
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South African Tourism has announced the second season of ‘Take Me to South Africa with Jonty Rhodes’
campaign.
The tourism board has called for entries, to win a two-week holiday to South Africa with Jonty Rhodes. South African Tourism has received over 1,500 entries and with the contest still open, the tourism board expects to see more participants applying to be the lucky winners.
Last year, South African Tourism set a new dimension in the tourism industry with this never done before consumer outreach initiative where a brand ambassador plays the role of a personal guide for select Indian travellers. The entire journey of the 4 contestants and Jonty was captured and aired on an unscripted reality show on national television that showcased the exciting offerings and experiences for tourists in the Rainbow Nation.
Hanneli Slabber, country manager for South African Tourism in India said, “South Africa is every traveller’s delight as the destination provides you with an exciting range of activities to ensure one has a memorable holiday in the country. Through this distinctive contest, we aim to woo and create buzz among our target audience and highlight South Africa as a must visit destination. The response that we have garnered for the contest has been extremely overwhelming and we are delighted to see such great enthusiasm for travel and adventure among Indians.”
Brand Ambassador of South African Tourism, Jonty Rhodes said “The contest has been extremely intense and exciting this year. It is encouraging to see an upsurge in travel enthusiasts from the country.”
The country received 92,559 Indian tourists from January to October 2013, an increase of 5.3% vis-à-vis the same period last year.
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