South Africa targets India with new campaign

The new campaign will focus on the wildlife and natural beauty of South Africa
The new campaign will focus on the wildlife and natural beauty of South Africa

South African Tourism is aiming to attract more Indian travellers to the country with the launch of a new outdoor advertising campaign.

Launched this month, the #MeetSouthAfrica campaign will focus on the scenic beauty, wildlife and luxury experiences on offer in the country, and combines a series of outdoor advertisements including billboards and ads positioned in strategic locations such as bus stops and shopping malls.

The campaign is being run in India’s key tier-one and -two cities, such as Mumbai, Kolkata, Ahmedabad, Delhi, Noida, Gurgaon, Jaipur, Chandigarh and Bengaluru.

“Outdoor advertising is one of the strongest mediums of gaining widespread access to the nation’s holiday seekers,” said Hanneli Slabber, country manager of South African Tourism.

“This year we have customised our outdoor campaign to make it more local by highlighting South Africa’s unique experiences in local languages in a contextual manner. This idea came from the insight that we gathered during our interactions with Indian travellers, where after their visit to South Africa.

“We have also added some innovations in our outdoor creative work to demonstrate South Africa’s distinctive, spectacular and high quality tourism products and experiences that are amongst the world’s finest.”

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