Southall Travel launches EPL marketing drive
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Long-haul travel company Southall Travel has launched its latest major advertising campaign, with the brand appearing at English Premier League (EPL) football matches throughout 2016/17 season.
As part of its ongoing strategy to raise brand awareness, Southall Travel has made a significant investment in its latest season-wide advertising campaign, which will see Southall Travel feature on pitch side boards surrounding football grounds.
The EPL is the most-watched football league in the world, broadcast in 212 territories to 643 million homes with a potential TV audience of nearly 5bn.
This new campaign will see Southall Travel advertising boards at EPL games at stadiums such as last year’s Champions Leicester City’s King Power Stadium and other grounds.
Kuljinder Bahia, managing director of Southall Travel commented: “This is a major step for our business and shows our commitment to raising our brand awareness throughout the country. The Premier League is the most famous league in the World and we are sure it will have a positive impact on our brand.”
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