The spa network said 68% of agents had seen a rise in bookings this year and prices have increased thanks to high-end properties and spas.
Susie Ellis, president of SpaFinder Wellness said spa or wellness tourism have now become mainstream and is increasingly a deciding factor when choosing where to holiday.
“While the upswing in spa travel is being driven by the wider economic rebound, the survey clearly indicates that other factors are at play,” she explained . “With more than two-thirds of agents reporting that people are now more interested in traveling to spas specifically for programs like stress-reduction, fitness, and weight loss, the results are a clear indication that more travelers are deciding they simply can’t afford exhausting, unhealthy vacations.”
The report found that the Caribbean and Mexico have passed North America as the top place for spa tourism, with those aged in the 26-45 age group catching up with baby boomers as the group most likely to book.