Sri Lanka Tourism targets GCC with tourism promotion

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Sri Lanka Tourism Promotion Bureau is set to launch a promotional roadshow that will see a delegation of Sri Lanka Tourism officials, as well as Sri Lanka’s leading hotels and tourism stakeholders, to visit the cities of Kuwait, Bahrain, Oman and Qatar.

The promotion kicked off in Kuwait and will continue to other GCC cities until 18 October 2017, and is expected to attract up to 50 of the leading travel and tourism companies in each of the cities.

Delegates include staff from Aitken Spence Travels, Araliya Green Hills Hotel, Asian Adventures Travel Management Company, B.O.C Travels, Diethelm Travel Group, Exotic Global Holidays, Figco Lanka Holidays, Fun Holidays, Hamoos Travels, Hayleys Tours, Jetwing Travels, Mandarina Colombo Hotel, Weligama Bay Marriott Resort & Spa, Movenpick Hotel Colombo, NKAR Travels & Tours, Sunway Holidays, Tangerine Tours, Viluxur Holidays and World Travel Center Colombo.

As part of the promotional activities Kuwaiti, Bahraini, Omani and Qatari travel agents and tourism professionals will be provided the latest information and updates on Sri Lanka’s touristic offerings through presentations, workshops and a series of business development meetings.

Madubhani Perera, director / marketing said: “Sri Lanka is one of the preferred destinations for Gulf tourists as we offer a distinctive, adventure-packed, eco-friendly, family-focused experience and offering. With our rich nature, heritage and culture, year-round schedule of festivals and special events, numerous parks and eco centers, luxury resorts and wellness centres, Sri Lanka has many reasons for GCC families to return to Sri Lanka again and again.

“Kuwait, Bahrain, Oman and Qatar remain integral target markets for Sri Lanka’s tourism development. The upcoming roadshow is one of many major activities Sri Lanka tourism conducts to ensure that key international travel agents maintain a close awareness and link with Sri Lanka’s tourism industry partners, in order to mutually expand the business opportunities between both, while offering their clients quality tourism experiences.

“Through such a mission to four GCC countries our expectations are that travel to Sri Lanka from these markets will continue to grow and thrive, reinforcing Sri Lanka’s status as a world-class destination for eco-tourism, cultural and family tourism.”

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