The tourism board is showing off its brand refresh with scenes across the taxis and educating taxi drivers on the island’s attractions. The taxis are part of a year-long campaign which will include trade incentives and marketing initiatives through Caribbean Month, St Kitts Tourism Week and World Travel Market.
“The iconic status enjoyed by the London black cab makes it an ideal platform to promote and raise the profile of the destination and we are looking forward to noting the reactions of Londoners as well as the thousands of visitors due in the next few weeks,” said Rosecita Jeffers, CEO of the St. Kitts Tourism Authority.
The campaign has been launched after Hyatt Hotels announced it will open a Park Hyatt hotel in St Kitts in 2015. The 200-room property will be part of the Christophe Harbour development project in the south-east of the island in Banana Bay. Hyatt currently has three properties in the Caribbean in Trinidad, Aruba and Curacao with four others in development.